Social media is still a powerful source of sales and customers. Asset Digital cites a study showing that 55% customers and clients use social media to search for business information. These platforms have become an essential tool. There are only two options for getting noticed in a sea of businesses trying to grab attention: go viral, or run targeted social media advertisements.
The Importance Of Outbound Marketing Integration
Viral marketing is the best and most cost-effective way to stand apart from the crowd, but it is also the most difficult thing to do. Virality is more likely to be missed than hit with the amount of content that is out at any given moment. It is best to focus on your marketing strategy using social media ads. This will ensure that your message is reaching the right people at right times.
While it is thrilling to see your content become viral, it is not a long-term solution. Viral is like getting your 15 seconds of fame before everyone moves on to the next exciting thing. Although a social media strategy that is well executed doesn’t always go viral, it will help you get to understand your audience and allow you to connect with them. Your campaign will only reach your target audience if it is targeted through ads.
Using Social Media Ads
Many factors can influence the success or failure of ads on Social Media. The majority of them are dependent on your company branding. You can’t expect people to click on your ads to bring them to the forefront by simply posting images.
Social media’s many ad formats can help you optimize and succeed in the game of pay-to win.
Check out the table below.
Budgeting for Social Interaction
You may be thinking, “Yes, social media ads work.” However, you already have a manager posting for your account and engaging with your posts. Why should you spend more cash?
You’re not spending enough money on your social media manager to have an ad. Why? Let’s take a look at the numbers. Although it takes time to build a following organically, an investment of $5 for one Facebook ad can reach 1,000 people. Lyfe Marketing shared a testimonial where one company spent $519.87 for Facebook ads, and got more than $1550 in Sales.
What does all this mean for you? Here are the advantages that you get if ads are integrated into your marketing strategy according to Allen Finn, cofounder of Toasted Collective.
- 77% more page fans
- 96% more page clicks
- 126% more page impressions
- 225% more after impressions
- More fans were reached at 90%
- 111% More page fans became friends
Companies like The House Outfit recognize the importance and value of integrating ads into their overall marketing strategy. The company was able make more than PS50, 000 (US$70,000.960) per month through Instagram and Facebook. They also made 1,000 sales directly from their advertising campaigns.
Ads are fast becoming your friend, regardless of how large or small your company is. You no longer need to create content and hope that social media will make you visible and be noticed. Advertisements allow you to target the right audience and make your social media marketing efforts more effective.