PPC Management Services

PPC Management Services (Paid Search Assist)

What is PPC and how does it work?

PPC is an online marketing module wherein an advertiser pays the ad company every time a user clicks on one of their ads. There are many kinds of PPC ads and the most common one is the paid search ad. These are the ads that appear when people cone online to search for things using a search engine like Google or Bing. In most of the cases, these kinds of searches are for commercial purposes. It could be that someone is looking for a pizza restaurant near him/her or a plumber or dentist service in their area. It could be someone looking for shopping for a gift or flowers etc. These kinds of searches trigger the pay-per-click advertisements.

Why our clients use us for PPC ad Management & Paid Search Optimization?

For their ads to appear alongside the search results on the search results pages, advertisers clearly should not pay more to ensure that their advertisements appear more prominently than their competitor’s ads. Also, advertisers need to ensure they get the highest ROI and conversion rates for their niche. Today ads are subject to what is called ‘Ad Auction’ which is an entirely automatic process adopted by Google and other search engines to determine the relevance and validity of the ad. Iscope digital will help you optimize your ads to ensure you get the maximum value from your Paid Search spend.

What Iscope Digital will do for you?

Iscope’s PPC management services come with the following benefits:

Our experienced and well-trained keyword analysis staff will discover and target the specific and most searched queries being used by your target customers.
We will device the most effective channel strategy for you and pick the most effective search engines like Google, Bing, Instagram and facebook etc.
We will closely monitor daily ad placement performance reports and tweak your ad campaign to ensure that emphasis is given to the most common searches to highly improve your advertisement effectiveness.
Our team will keep a keen eye on your competition and observe the tactics and strategies they employ. For example, we will help you decide if you should compete on the same queries as your competition by bidding higher or target the queries your competitor is overlooking.

Who will benefit the max by using our services?

Iscope’s PPC management services pay for themselves by increasing efficiency for our clients. As a matter of fact, all clients who want to use paid search are a good candidate and can greatly benefit by using our services. Some of the common organizations who hire a PPC management service include:

Any company who is new to online advertisements.
Companies that lack an in-house advertising team.
Small firms with limited manpower to effectively manage PPC.
Firms that cannot afford the sometimes-expensive database and software system needed to optimize PPC campaigns.