I Scope Marketing

Ecommerce email marketing is the practice of advertising an online business (and its items) to subscribers, who may be both prospective and current customers. Shopping cart abandonment emails, promotional emails, and instructional emails are examples of ecommerce email marketing emails. Even after decades of usage, email remains one of the…

If you search “unsubscribe” on Twitter, you’ll see that it’s a popular subject these days. Every week, more material and emails are published, and we are all overwhelmed by the torrent of information that arrives in our inboxes. And many, like me, are unsubscribing. Last week, I looked through my newsletter subscriptions…

As a marketer, you probably think about SEO in terms such as site links, search engine results pages (SERPs), and keyword research. However, have you given any thought to the ways in which email marketing might improve your success in SEO? Emails sent for marketing purposes are not rated by…

Email Marketing for Agencies When it comes to building recurring monthly income into their client invoices, email marketing presents enormous potential for agencies. Because email marketing is continuous and less project-based than other forms of marketing, customers employ agencies on a monthly basis. As opposed to hiring agencies for a…

What is A/B testing? You are a marketing novice. A/B testing is a word you hear often, so you know it’s significant. What is a/b testing then? What is its significance to your work? How would it assist you in enhancing your marketing initiatives? A/B testing Definition A/B testing refers,…