Business

8 Affordable, Scalable Lead Generation Strategies

Marketing and its companies are dependent on lead generation for their growth. Lead generation must be improved by increasing brand recognition and people’s curiosity about your products or services. You must nurture prospects from the marketing funnel through the sales pipeline. If done right, lead generation techniques build long-lasting relationships with potential customers. Marketers often wonder how to […]
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Top 3 Signs You Need a Better Plan for Lead Gen

Sales organizations have a lot of people working together to increase efficiency. Every member of the sales team contributes, from business development personnel to account executives. Of all the sales roles available, the most crucial to a company’s success is the lead generator. This person is responsible for attracting buyers into the company’s market and nurturing them. Companies […]
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2022 Demand generation Planning: How and why

It is no surprise that 2021 was a challenging year for digital marketers. The truth is that demand generation has been difficult to plan for and execute. There are many factors that affect how you communicate with your customers. Additionally, you are likely to be testing multiple strategies that focus on building engagement at various points in your […]
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Social Media Leveraging in Outbound Marketing Strategies

Social media is still a powerful source of sales and customers. Asset Digital cites a study showing that 55% customers and clients use social media to search for business information. These platforms have become an essential tool. There are only two options for getting noticed in a sea of businesses trying to grab attention: go viral, or run targeted social […]
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