Business

Demand generation marketing is often assessed by the amount of money that may be influenced over a certain time period, or what most marketers refer to as lead generation. In addition to providing a scalable solution for lead creation, content syndication contributes to the larger demand generation strategy of developing…

In 1999, Seth Godin established the notion of permission marketing, naming a completely different approach to the conventional “interruptive marketing” that continues to be a mainstay in the advertising industry. Godin’s book, Permission Marketing: Turning Strangers into Friends, and Friends into Customers, advocated this new marketing medium as an alternative…

Marketing and its companies are dependent on lead generation for their growth. Lead generation must be improved by increasing brand recognition and people’s curiosity about your products or services. You must nurture prospects from the marketing funnel through the sales pipeline. If done right, lead generation techniques build long-lasting relationships with potential customers.…

Sales organizations have a lot of people working together to increase efficiency. Every member of the sales team contributes, from business development personnel to account executives. Of all the sales roles available, the most crucial to a company’s success is the lead generator. This person is responsible for attracting buyers into the…

It is no surprise that 2021 was a challenging year for digital marketers. The truth is that demand generation has been difficult to plan for and execute. There are many factors that affect how you communicate with your customers. Additionally, you are likely to be testing multiple strategies that focus on building engagement…