Creative

30 Jul 22

How to Write Your First Email Newsletter: The Complete Guide

I Scope Marketing
No Comments

Typically, email newsletters do not result in rapid conversions or purchases. They need considerable time and money to produce. Does it even make sense to start one? The opinion of those in the know According to the Content Marketing Institute’s 2021 research on B2C content marketing, approximately three-quarters of marketers…

27 Jul 22

What does personalization of email mean to digital marketing?

I Scope Marketing
No Comments

Personalization is a must in email marketing, that much is clear. Personalization makes people more likely to open your email and shows that you know what they want and need. It makes readers more interested and more likely to take action, and it’s a pretty important part of a good…