I Scope Marketing

B2B intent data can help both sales and marketing hit their goals

23 Jul 22

Five Ways to Use Intent Data to Increase ROI

“It’s not the goal that matters; it’s the trip.” Sure, it’s a tired aphorism that can be seen on many coffee mugs and inspiring wall calendars. But it’s also a very helpful phrase to know in some situations, particularly when employing intent data. When combined with the right approach, intent…

20 Mar 22

8 Affordable, Scalable Lead Generation Strategies

Marketing and its companies are dependent on lead generation for their growth. Lead generation must be improved by increasing brand recognition and people’s curiosity about your products or services. You must nurture prospects from the marketing funnel through the sales pipeline. If done right, lead generation techniques build long-lasting relationships with potential customers.…

20 Mar 22

3 Alternatives for Your Event Marketing Budget in 2022

It do without stating that there is a consistent struggle with event advertising in the B2B room. Occasions continue to be restricted as a result of wellness concerns and also the basic participation is worn down by too much item advertising. Lead generation objectives for companies are expanding and also…

Lead generation: 8 strategies every marketer should implement

If you are a demand generation marketer who is focused on quality leads then creating a solid strategy for lead generation should be at top of your “to do” list. This strategy may already be in place. Your lead generation plan may need to evolve or pivot over time depending on your…

Lead Enrichment and Its Importance in Sales Generation

20 Mar 22

What is Lead Enrichment and Why is it Important for your Sales Strategy?

Lead enrichment involves the acquisition and organization of supporting data. This ensures that leads are current and accurate by making use all available data. The process of enriching leads involves updating information such as job title and industry, phone number and email address, phone number and phone number. Lead enrichment…

20 Mar 22

Top 3 Signs You Need a Better Plan for Lead Gen

Sales organizations have a lot of people working together to increase efficiency. Every member of the sales team contributes, from business development personnel to account executives. Of all the sales roles available, the most crucial to a company’s success is the lead generator. This person is responsible for attracting buyers into the…

20 Mar 22

2022 Demand generation Planning: How and why

It is no surprise that 2021 was a challenging year for digital marketers. The truth is that demand generation has been difficult to plan for and execute. There are many factors that affect how you communicate with your customers. Additionally, you are likely to be testing multiple strategies that focus on building engagement…

February 1, 2022
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Social media is still a powerful source of sales and customers. Asset Digital cites a study showing that 55% customers and clients use social media to search for business information. These platforms have become an essential tool. There are only two options for getting noticed in a sea of businesses trying to grab attention: go…