Lead enrichment involves the acquisition and organization of supporting data. This ensures that leads are current and accurate by making use all available data.
The process of enriching leads involves updating information such as job title and industry, phone number and email address, phone number and phone number. Lead enrichment could also refer to any data within a record in order to assist your sales team with lead outreach or qualification.
A new prospect can be manually updated your lead record by using data from colleagues, or through third-party software. The choice of method will depend on your industry and what information you need.
Let’s assume that salespeople spend a lot on filling out contact information. There might be information you need about their industry, size, firmographics, etc. Third-party solutions may be possible. This will allow sales staff to spend more time prospecting and outreaching, rather than researching and qualifying leads.
A better knowledge of leads can help salespeople be more productive. Targeted outreach can be made easier if salespeople are more familiar with the tech stacks of their prospects.
What is Lead enrichment for your Sales Strategy?
Lead enrichment allows sales personnel to ensure their data is accurate, current and high quality. These three requirements are vital for businesses because they demonstrate that your data accuracy. Research shows that the average company has a conversion rate of 143% from lead to customer. For companies using the most advanced data management methods, it takes only 68 leads to land a client. Close rates can rise by 15% if you have high data accuracy.
You can be precise with some methods of lead enrichment. This can be sometimes difficult. Here are some advantages of lead enrichment. There are two options for defining lead: lead segmentation and score.
Lead classification
This can be broken down into lead segmentation or lead scoring.
The main three types of leads are: warm, cold, and hot. A hot lead fulfills all conversion criteria. It has authority and a budget. Some cold leads may require more criteria than others. Lead scoring is a tool that sales teams use to decide which leads should get priority.
There are many ways to score leads. Scores can also be determined by how closely the lead matches your customer profile and engagement, as well as user behavior.
Leads with high conversion rate will be contacted faster than those with lower scores. This allows sales personnel to be more focused on their job and saves time. The process of scoring leads can be simplified by considering geographic factors, web traffic, ranking globally, and other factors. Website visits can be used for determining the company’s web traffic segment. This shows how the company performs in local areas compared to other places. The global score of the company shows how it ranks against other firms in terms of site quality (visits, engagement).
Contacting leads will be easier if you contact a company that is highly ranked in global rankings. This will improve your lead scoring.
Lead segmentation
Lead segmentation involves separating leads into different groups. This will affect how your sales team interacts. You can even sort by industry. If you are a provider of team management software and receive leads from various industries, segmenting them according to industry will allow for you to create a personalized pitch. You can create a customized pitch and demo for each prospect. Lead enrichment can be used to create a personalized pitch and demo for each prospect.
Lead routing
Next, let’s talk about lead routing. This is when the sales team assigns a prospect. This is called routing. This can be done by industry, or by company size. This will depend upon the market strategy that you choose and the structure of sales teams. It is also affected by the company’s ability to add contact info to ensure that leads get sent to the right teams.
Two of the most important aspects in lead generation are lead nurturing and sales process. After the lead segmentation process is complete, the sales team can begin nurturing leads.
Lead enrichment is a way to improve your sales processes. It allows sales teams to quickly get started with leads, and it frees them up to focus on their strengths.
Lead enrichment allows teams and individuals to rank leads based upon their potential to become customers. This helps them save time and not pursue prospects who are not likely convert.
It ensures leads are directed to correct salesperson/team. This saves time and ensures prospects receive the right person.
Include information about the needs and desires of prospects. This allows sales representatives and customers to communicate in a timely, relevant way. It increases customer engagement. Selling is more productive when prospects can see the value in your offerings and are able to communicate that effectively.
Lead nurturing
Nurturing is a way to reach leads who are not ready for the team. Lead nurturing is about building trust and relationships with leads during the sales process. This can be achieved by answering prospects’ questions, dispelling fears and clearly communicating the value of your products and services through targeted communication initiatives.
One example of this is a company that wants to market its payment solution on e-commerce websites. Flexibility is key to adapting the content of a payments company. You can do this by learning from interactions with traffic and other changes. It will be more successful to convert websites that have more visitors. This high volume may allow a payment company to offer a lower rate.
If there is an unexpected rise of traffic to the site, the payment solution may offer low rates for payments from those countries.
Collecting data for lead enrichment
You may find it difficult to think about manually going through hundreds of thousands or more data points, depending upon the size of your collection. The following data enrichment tools help to clean up and manage data.
CRM Software
It is impossible to overstate how important data is and where it is kept. Contact management tools include CRM software is the best way to manage something so important for your business. Contact management tools allow you to manage custom properties and projects, as well as activities and data collection through online forms. You can use live chat to schedule and track your sales calls, as well as email scheduling and tracking.
CRM allows you to gather and enrich data, but also allows your entire team to invest in these activities as a group rather than as separate teams or salespeople working in a kind of bubble.
Customer Data Platform
A customer data platform (CDP), collects and organizes customer data from all sources. A CDP can be a great investment if there are multiple applications or systems that use your customer information. CDPs help organizations avoid using siloed (and likely incorrect) data. They gather real-time information and structure it into unique customer profiles.
Although CRMs and CDPs are both capable of collecting customer data, they are not identical. However, this is where the similarities end. A CRM only monitors customer interactions by entering human data. CDPs, however, generate unified customer profiles automatically using data collected from multiple online and offline channels.
In conclusion
If you don’t have accurate, representative data, sales efforts may certainly fail. Lead enrichment data can help you keep prospects and customers engaged and interested by providing solid, reliable data.
