2022 - Iscope Digital Media

Customer journey mapping boosts marketing, How?

15 Sep 22

How can customer journey mapping enhance marketing?

Your client veers off course. Your clientele tend to zig. Your client will zigzag their way to a final purchase decision. Throughout almost every stage of the sales process, regardless of whether we are discussing business-to-business or business-to-consumer sales. It does not matter whether the content is generated offline, online,…

15 Sep 22

Persona Development Techniques That Are Creative and Unique

It will be far easier for you to persuade your partner to go on vacation than it would be to convince them to clean the home. Why? You have touched a raw nerve as well as a need, a want, and a desire. One of the most important aspects of…

13 Sep 22

11 Strategies to Quicken the Pace of Revenue Expansion

Big, big, juicy income. It’s exactly what you’re looking for as a marketer. In addition to this, one of your primary goals should be to find techniques to quicken the expansion of your business’s income. You will be in a better position to build your brand, take advantage of new…

12 Sep 22

The Fight for New Clients, Which You Simply Cannot Lose

Why 2022 is the year to perfect customer service Econsultancy’s Quarterly Digital Intelligence Briefing: 2022 Digital Trends polled B2B marketers, and the results indicated that content marketing and customer experience are the two prospects that are the most interesting for the next year. Our attention at Digital Marketing NOW has…

12 Sep 22

Sparking Creativity and Innovation!

The development of a firm is directly proportional to its level of inventiveness and creative thinking. The worth and distinctiveness that result from these two factors have the potential to completely alter the dynamics of the game. In light of this, Iscope Digital had the opportunity of doing an interview…

11 Sep 22

Utilization of the Subconscious Mind in Marketing

According to Caroline Winnett and Andrew Pohlmann of The Nielsen Company, up to 90 percent of purchase choices are done unconsciously. This finding is rather remarkable. In addition to this, their study shows that while our brains are capable of processing 11 million pieces of sensory information EVERY SINGLE SECOND,…

11 Sep 22

Insights from the Chief Marketing Officer

What are the things that keep you awake at night? The answer is “quite a bit” if you are a Chief Marketing Officer working in the tumultuous business environment that exists today. 52% of the 362 participating marketers in IBM’s 2021 Global Survey on the state of marketing said that they…

11 Sep 22

Without a Goal, There Is No Profit

Some Important Questions that You Should Ask Why do you put forth the effort that you do every day? Is there a purpose behind this, or are you just acting in accordance with habit? Why even do business at this location? Does your organization have any significance outside of the…

11 Sep 22

Why Should You Strive to Create a Dominating Digital Ecosystem?

It certainly wouldn’t be hilarious if a stand-up comedian were to tell just one word of a joke while they were performing on stage. Even with only a few words. Or even a phrase. You have to hear the whole joke in order to find it funny. Thus, Part =…

11 Sep 22

Best tactics to remotely managing your sales staff

A sales manager is the best person to lead a remote team. This is so true! After all, many sales executives have spent years managing a tiny army of Seldom-Seen-Sarahs and Not-Around-Nates. But nothing is as normal in the coronavirus age, even remotely directing a sales staff. Sales directors want…