July 2022

31 Jul 22

Is the Absence of an Unsubscribe option Illegal?

Although the unsubscribe rate is a crucial key performance indicator (KPI) that should be closely watched, most marketing teams would prefer not pay too much attention to it. Focusing on obtaining new subscribers seems far more enticing, but having an unsubscribe option and understanding your unsubscribe rate is crucial. Before…

31 Jul 22

Understanding the Laws and Regulations Regarding Email

Introduction: Email Marketing Laws and Regulations One of the most successful marketing platforms accessible today is email. It’s really simple to get started, and today’s email marketing tools make it easy for marketers of all skill levels to develop a campaign, upload a list, and send it out. However, before you…

30 Jul 22

How to Write Your First Email Newsletter: The Complete Guide

Typically, email newsletters do not result in rapid conversions or purchases. They need considerable time and money to produce. Does it even make sense to start one? The opinion of those in the know According to the Content Marketing Institute’s 2021 research on B2C content marketing, approximately three-quarters of marketers…

30 Jul 22

The 17 Best Free and Low-Cost Email Testing Tools in 2022

The effectiveness of email marketing depends on testing. To get you started, we’ve included some of our favorite email testing tools below. Every marketer wants to deliver the appropriate message to the right customer at the right moment, but in order to achieve so, you must first think about what…

29 Jul 22

Is there a “Best Time” for sending out Email Newsletters?

When is the optimum time to send an email newsletter? is a perennial discussion topic in email marketing. There isn’t just one ideal moment, is the reply. You did read it correctly. It’s not as easy as choosing a certain day or time to enhance email engagement rates. When it…

29 Jul 22

B2B Marketing Automation in a Nutshell

Are you interested to learn more about B2B marketing automation and how to put it to use to boost your results? You’ve come to the correct place. We’ll go through what B2B marketing automation is, how it’s utilized, and how to get started with it on this page. Let’s start.…

28 Jul 22

Are you getting tired with B2B marketing?

This is where we’ll introduce you to the unseen presence. A Google search for the phrase “B2B marketing is dull” returns 827,000 hits. When it comes to marketing, 48 percent of B2B buyers say they’re not interested in what they see. Worse still, marketers that create this content already know…

28 Jul 22

6 Kinds of client B2B data you must collect

Modern marketing technology offers access to an almost infinite quantity of B2B data points. Without a laser-focused marketing plan, it’s easy to lose sight of what’s crucial and go down the rabbit hole. Does it really matter whose football team and meal deal each lead prefers? No, you should only…

27 Jul 22

What does personalization of email mean to digital marketing?

Personalization is a must in email marketing, that much is clear. Personalization makes people more likely to open your email and shows that you know what they want and need. It makes readers more interested and more likely to take action, and it’s a pretty important part of a good…

27 Jul 22

Is there a difference between B2B marketing and advertising?

Many people still don’t know the difference between “marketing” and “advertising” based on how often they use the terms interchangeably in conversation. Some people seem to think that anything that helps their business is advertising. Some people combine “sales” and “marketing” because the two words are often used together (like…