Marketing Archives

29 Jul 22

B2B Marketing Automation in a Nutshell

Are you interested to learn more about B2B marketing automation and how to put it to use to boost your results? You’ve come to the correct place. We’ll go through what B2B marketing automation is, how it’s utilized, and how to get started with it on this page. Let’s start.…

28 Jul 22

Are you getting tired with B2B marketing?

This is where we’ll introduce you to the unseen presence. A Google search for the phrase “B2B marketing is dull” returns 827,000 hits. When it comes to marketing, 48 percent of B2B buyers say they’re not interested in what they see. Worse still, marketers that create this content already know…

27 Jul 22

Is there a difference between B2B marketing and advertising?

Many people still don’t know the difference between “marketing” and “advertising” based on how often they use the terms interchangeably in conversation. Some people seem to think that anything that helps their business is advertising. Some people combine “sales” and “marketing” because the two words are often used together (like…

B2B intent data can help both sales and marketing hit their goals

23 Jul 22

Five Ways to Use Intent Data to Increase ROI

“It’s not the goal that matters; it’s the trip.” Sure, it’s a tired aphorism that can be seen on many coffee mugs and inspiring wall calendars. But it’s also a very helpful phrase to know in some situations, particularly when employing intent data. When combined with the right approach, intent…

20 Mar 22

3 Alternatives for Your Event Marketing Budget in 2022

It do without stating that there is a consistent struggle with event advertising in the B2B room. Occasions continue to be restricted as a result of wellness concerns and also the basic participation is worn down by too much item advertising. Lead generation objectives for companies are expanding and also…

Lead Enrichment and Its Importance in Sales Generation

20 Mar 22

What is Lead Enrichment and Why is it Important for your Sales Strategy?

Lead enrichment involves the acquisition and organization of supporting data. This ensures that leads are current and accurate by making use all available data. The process of enriching leads involves updating information such as job title and industry, phone number and email address, phone number and phone number. Lead enrichment…