You can connect with the right people if you buy a good mailing list from a reliable and well-known source. If the contact information is wrong or not complete, it will be harder for your campaigns to get good responses. Even though email marketing is the most popular and up-and-coming tool for marketers, direct mail marketing is still going strong. It is still thought of as one of the most targeted and cost-effective ways to get your message out to potential customers.
Since not all customers know how to use the internet, online marketing might not help in this case. To make sure that your message gets to the right prospect without them having to look for you, there is a chance that the effort will work, leading to more sales and conversions.
Keep in mind that a bad mailing list can kill your business. But if you want a good mailing list, you need to be very careful about who you buy it from. Someone who can give you the best and most up-to-date list of contacts on the market.
When choosing a mailing list provider, there are a number of important things you should think about to make sure you’re getting a good service and the most for your money. We want you to know as much as possible about Iscope or any other list company you choose. We’ve put together a few important points to help you choose the right list to buy.
1. Does the list company focus on mailing lists for consumers or business lists?
Consumer lists make the most sense if you want to bring in more local customers or get more people interested in your business in general. Business lists combine more specific data sets so that they can be used to target businesses in a certain industry. In either case, a good list provider, agent, or list broker will be able to make a targeted list based on the geographic and demographic information you give them.
2. How up-to-date is the list?
The best list brokers know that they need to regularly update their databases. Reliable vendors will run their mailing list through the National Change of Address database of the U.S. Postal Service to reduce the amount of return mail. Most good list services check their lists once every 30 days, and you can ask them to check them again before they give you the final list. This check will be done automatically by Iscope, so you won’t even have to ask!
3. What kind of data is available? Is it compiled or responsive?
Most of the data that is put together comes from public records like government records, phone books, and credit files. These lists can be narrowed down even more by location, gender, income, ethnicity, age or age range, and age or age range. Response lists are made up of contact information that people gave voluntarily through different channels. Responses to direct marketing can come in the form of magazine cards, requests for catalogs, and other types of responses. List broker sites often call these “opt-in” lists, which can mean that the people on them are more likely to be interested in what you have to say. Opt-in records are the best, which means that they are more expensive and take more time to get.
4. Is there a way to be sure that the mailing lists will work?
Contact information changes all the time, especially on large lists, so there will always be mistakes and mail that doesn’t get delivered. Most list professionals offer a “deliverability guarantee” and will pay you back for items that the U.S. Postal Service sends back. But keep in mind that list broker refund guarantees only apply to returned mail. They don’t apply if your campaign doesn’t bring in new customers, which is why it’s important to think about all parts of the campaign.
5. Do people buy or rent the lists?
When you buy a mailing list, you own it and can use it however you want. Brokerage firms sometimes rent out lists for short-term use. When you rent a list, you have a certain number of times you can use it. You sign a contract with the list broker that says you will only use the list in the ways that were agreed upon. A rented list has “seed” addresses that let the broker know when the list is used, so they can keep track of how many times it has been used. If you use a rented list more than the number of times stated in the agreement, you may have to pay extra fees or even get in trouble.
6. Does the list provider also help with direct marketing?
Some list providers or list brokers offer an all-in-one service where they will design your mailers and send them for you. Their experience in marketing can save you time and money. You can always buy a list without going through an agency and then use a direct mail service for fulfillment and sending. Email-specific: If you want to rent an email list for a one-time use, almost all brokers will send emails on your behalf. This way, their list will remain private