It certainly wouldn’t be hilarious if a stand-up comedian were to tell just one word of a joke while they were performing on stage. Even with only a few words. Or even a phrase. You have to hear the whole joke in order to find it funny. Thus,
Part = Failure
Complete = Success
You should have a similar frame of mind about your online presence.
Let’s Look at the Past
Once upon a time, all an organization needed to do to be considered “online” was to create their own website. That was enough for the circumstances at the time.
Then we had blogs to contend with. Because of this, many companies have supplemented their websites with blogs, under the impression that the combination of a website and blog would provide an adequate online presence. After that, podcasts came up.
Then came mobile, social media, and video, in that order. Also, make sure you don’t overlook paid marketing alternatives like pay-per-click advertising, online display media sponsorships, and directories, as well as content marketing, public relations, and directories. The list could go on indefinitely…
What’s Happening Today?
In today’s world, in order for a company to completely optimize the value it provides to its target audience, the company must first establish a whole digital ecosystem. The ecosystem should be tailored to each individual audience, and as a result, the ecology of one company may appear quite different from that of another company.
It’s not true that every company has to have a presence on Twitter or YouTube. Instead, the characteristics of your digital ecosystem should be determined by how well you understand your audience and how well you correspond to their interests, aspirations, and habits.
You are NOT required to do everything and be present at every location. The answer lies in it. Instead, exercise selective behavior. Be targeted. Prioritize. Then you will be able to break it!
What you DO need to do, though, is get to know your target demographic. Determine the areas in which you can excel by considering what your audience finds valuable. Clearly define the value that will be delivered by each of the properties and mechanisms. After that, carry out the plan with ferocity.
How Marketing Differs with Different Businesses?
For instance, if you are in the business of hosting events, you might want to concentrate your efforts on a primary website, Facebook, Twitter, video, an event platform, and email marketing, in addition to Facebook ads, additional online display media, local online calendars, and partnerships with relevant third-party websites. You should also make sure that any stars, guests, performers, or prominent speakers are marketing the event on all of their digital domains.
If you are in the real estate company, you may want to concentrate your efforts on a primary website, a blog, listing aggregation sites, local directories, Facebook, Craigslist, video, mobile, pay-per-click advertising, online display media, and public relations with local media.
If you operate a restaurant, you may want to concentrate on local directories, online ordering sites, city guides, online display media, mobile marketing, and email marketing in addition to having a primary website and a blog. Facebook, Twitter, Foursquare, Flickr, and FohBoh are all good options.
Conclusion
Consider your online presence to be an ecosystem if you want to have a lot of success with it on the internet. This is a crucial step to take. It is not just your website that is affected. Not just your website, blog, and the Facebook page you maintain.
It’s an integrated network of digital properties that work together to help you dominate the digital landscape. This allows your audience to connect with your brand precisely at the times when they are interested and receptive to it, which increases the likelihood that they will do business with you.
Keep in mind that no two companies are the same. Keep your audience in mind at all times, be there where they are, define your marketing objectives, and carry out your strategy impeccably. And make sure you’re constantly offering them something they’ll appreciate the most.
