In comparison to social media, email marketing may not be as exciting. It’s for a different reason. You may use email marketing to get your word out to a specific set of individuals who could benefit from it. Email marketing, in contrast to social media, where you may feel like a drop in the ocean, promotes conversions and ROI. Email marketing is the most effective means of generating cash and keeping up with the competition, plain and simple. I know you don’t trust me, but here are some facts that will convince you differently.
1. Leveraging Audience Data
If you can believe it, up to 91% of people check their email on a regular basis and there are presently over 3.2 billion email accounts. At the very least, once a day is plenty. Email has grown to be so ubiquitous in our daily lives that it’s hard to imagine life without it.
2. The Importance of Geographic Expansion
In contrast to social media, electronic mail takes a very different method to reaching its intended audience. With social media, you can put your company in front of a global audience as you would with a physical one. It’s impossible for marketers to get a significant number of customers from everyone who watches. You may have a large number of admirers who have liked the page, say, 20k.
The figure just indicates a prospective audience. The number of individuals who will see your material is a tiny percentage of the overall number of people who will see it. Email, on the other hand, is certain to arrive at the intended recipient’s inbox. However, it is up to the individual mentality of the receiver whether or not they engage with email.
It doesn’t imply, however, that marketers who choose email over social media as a major conversion channel have suffered a loss as a result of the 22 percent of emails that are likely to be unopened or deleted. However, up to 74% of posts on social media do not result in a positive change of heart. Please keep in mind that the information we offer is an average estimate, and the real outcome may differ based on a variety of circumstances.
3. Number of Years a Person Lives
Within the first two hours after publishing, an independent research found that up to 75% of responses occurred. Emails have a far longer shelf life than Tweets. It’s possible that an email will sit in a recipient’s inbox until they take some action on it. However, this is not the case with Twitter. The focus on a trending tweet peaks for just five minutes after it is posted. As the organism matures, its ability to communicate diminishes.
4. Return On Investment (ROI) Multiplying (ROI)
Marketers often aim for a return on investment (ROI), regardless of the channel via which they reach their target audience. Almost six out of ten marketers believe email marketing generates up to a 32% return on investment (ROI). It’s a great way to stay in shape, particularly when compared to other methods. Email marketing may provide returns of up to $45 for every $1 invested. “Social media is free,” goes the old adage. That’s nonsense. A monthly fee is charged by email service providers to ensure the smooth flow of marketing emails. Social media, on the other hand, offers quality services at a low cost.
5. The Evaluation of Results
Social media ROI may be measured in a variety of ways, and many firms have systems in place to do so. It’s still an ongoing debate with no clear end in sight. Every year, bloggers create tens of thousands of pieces of content, all with their own unique point of view. As a result, monitoring social media ROI is a daunting task that will only become more difficult in the future. It’s easy to track email marketing metrics since they’re so simple to use. Each year, they are re-activated to provide more precise data for better marketing strategy modification. A few examples are the number of clicks, opens, and unsubscribes, among many more. Each subscriber’s sales and earnings may be tracked with the help of this information.
6. Interaction with the user
Let’s be honest; email isn’t a good venue for engaging people. Your brand values may be conveyed to your subscribers via email. Nevertheless, it has not yet developed into a completely functional two-way communication system. Social media involvement is not the same thing. Instead, engage in one-on-one conversations with potential customers who have already boarded your vessel. Invigorate the interaction:
Never send a “no response” email to a potential customer or client.
Configure a “From” address that can be checked on a frequent basis if you can’t watch every answer from a personal account.
7. Assimilation of the platform
Social networking and email marketing are a perfect match made in heaven. If you haven’t established a link between the two, you run the risk of undermining the system that generates dollars. By just connecting the platforms, we can greatly expand our audience and increase our income.
8. Promoting in the Correct Manner
Subscribers prefer to get product-related material through email over social media platforms like Facebook at a 79% rate. Patrons of each platform have their own preferences. Facebook is mostly used by the typical user to connect with family and friends. Everything else in life is just icing on the cake. A more accurate description would be that the email platform has developed into one that facilitates the exchange of tailored messages. Because of this, it’s more popular than social media to convey promotional messages. Subscribers who get coupons and discounts through email are more likely to make use of them.
9. Flexibility In Application
According to an independent survey, mobile phones are used to access over 68% of email messages, accounting for 55% of unique open rates and 44% of unique clicks. Mobile email accounts for up to 15% of all transactions. While the majority of marketers are focused on ensuring that their emails are interoperable across platforms, some are experimenting with new delivery methods that will allow them to send emails to a targeted audience.
10. Affordability and Convenience
Email is the best way to personalize your messages. Even if you send the same email to a large number of recipients, you may still maintain a high degree of personalization. Segmenting your audience will allow you to provide more personalized communications to them. Hope this information was useful. Comment below if you have any further suggestions on how to make marketing even more remarkable.