The image of your company might be damaged if you send emails to people who aren’t necessarily your ideal customers. Email address mistakes can greatly damage your email delivery and reputation. Emails are an excellent way to communicate with potential customers, both to educate them and to get them closer to a purchase. However, if you continue to employ bloated lists filled with inactive and poor email addresses, relationship development email delivery may suffer.
Spring cleaning is in the air cleansing can help avoid various common email address mistakes. Bad emails may derail your efforts since they expose your emails to bots and receivers who haven’t opted in to get any correspondence. This is something that most marketers fail to grasp. Emails that have a low delivery rate are more likely to be flagged as spam or reported by users, causing a chain reaction.
Unfavorable results might result from this since your reputation could be damaged and future emails could be blocked from reaching their intended recipients. Here are the four sorts of email addresses you’re likely to encounter and how to avoid being blacklisted.
4 Email Address Mistakes to Avoid
We are listing below the 4 most common email address mistakes most marketers make. We will also discuss how you can damage your email reputation by making these mistakes. We also highlight information on how you can benefit and ensure flawless email deliveries by avoiding these 4 email address mistakes.
1. Expired Email Accounts
No one can tell whether an email is invalid. In other words, they’re useless and can’t be utilized to organize your inbox. If you’re wondering why you’re getting these kinds of emails, here’s the answer. It’s conceivable that email addresses submitted by site visitors are incorrect or otherwise fictitious. It is not possible to respond to such a message by email.
When marketers send emails to unverified email addresses, they are putting themselves at risk of a hard bounce. It is standard practice for email providers to keep tabs on the sender’s emails. A hard bounce rate of more than 2% may lead to the future emails being relegated to junk mail folders or banned altogether. Email validation services are the most practical option.
The goal of these efforts is to limit the harm by removing any emails that were returned as undeliverable. Analyze the emails at the point of contact to ensure that no incorrect data is gathered. Use email verification for online form submissions to ensure the safety of your users’ personal information. A real-time check prevents spammers from sending out malicious emails in the first place.
2. Traps for Spam (Spam Traps)
Spam traps seem like any other email address, except that they are designed to catch unsuspecting spammers who employ harvesting software to send out a large number of spam messages. Spam traps are used by email providers and spam monitoring companies to keep the system clean.
Because it is unethical to disseminate email addresses, sending emails to them is a dead giveaway of the sender’s intentions. If spam traps are discovered in an email list, email providers may blacklist or prohibit advertisers. Spam traps are difficult to detect because of their deceitful nature. It is impossible to tell the difference between a spam trap email and a valid email on the list.
As a first step, you should try to remove any additional emails you may have received within that time period that you suspect of being spam traps. Spam traps may be detected by keeping an eye on your delivery rate.
3. Email Addresses for each department
An email address designated by the department in charge of replying to a customer query is usual procedure. As many people as possible might be the administrator of a typical email account, making it risky to send emails to them. For example, if a user A subscribed using this email and did not tell other users, then user B who may be clueless may report spam, even if he or she found it irrelevant.
Consumers may easily access departmental email accounts. Spammers often use them in their arsenals. As a result, email providers loathe it when spammers flood their inboxes with messages addressed to certain email addresses. Sifting through and removing unwanted email addresses is a better option.
4. Subscribers that aren’t responding
A marketer’s emails that do not get any response from their receivers might be blocked or blacklisted by their email service provider (ESP). Emails that go unanswered may swiftly damage a company’s good name. Because marketers may re-engage inactive subscribers, their efforts do not have as much of an impact. Two types of inactive subscribers exist: those who haven’t logged in for a while and those
- Active for a long time, but never respond to your emails.
- A recipient who has never engaged with your emails is said to be “never active”.
In addition to the many limits imposed by email providers, email providers begin blocking or blacklisting the sender’s email if receivers frequently disregard your communications. Sending a one-time permission message to recipients who haven’t responded to your emails is critical in combatting this problem. You get a rapid response, be sure to include a Call To Action button in your email. If no one responds to the message, it’s best to remove them off the list.
With long-term inactivity, things become more complicated. Keeping members who haven’t been in touch for more than two years isn’t a viable option. If you’re sending emails to your list on a regular basis and they don’t answer for an extended period of time, this might reduce your deliverability and damage your reputation.
If you don’t want to deal with the bother, you may define a unique threshold for each current and former receiver. By tempting your inactive clients with discounts before the threshold period ends, you may re-engage them. As long as they aren’t responding, you may keep re-inviting them to change their subscription preferences.
A successful email marketing campaign relies on knowing the permission strategies that allow you to keep track of your subscribers’ actions and preferences.