Year: 2022

The image of your company might be damaged if you send emails to people who aren’t necessarily your ideal customers. Email address mistakes can greatly damage your email delivery and reputation. Emails are an excellent way to communicate with potential customers, both to educate them and to get them closer…

In a congested inbox, the subject line of an email may determine whether or not it is opened or even noticed. In this piece, you’ll learn what it takes to consistently create amazing ones. In every relationship, the initial sentence sets the tone for what follows, and the same holds true…

Although the unsubscribe rate is a crucial key performance indicator (KPI) that should be closely watched, most marketing teams would prefer not pay too much attention to it. Focusing on obtaining new subscribers seems far more enticing, but having an unsubscribe option and understanding your unsubscribe rate is crucial. Before…

Introduction: Email Marketing Laws and Regulations One of the most successful marketing platforms accessible today is email. It’s really simple to get started, and today’s email marketing tools make it easy for marketers of all skill levels to develop a campaign, upload a list, and send it out. However, before you…

The effectiveness of email marketing depends on testing. To get you started, we’ve included some of our favorite email testing tools below. Every marketer wants to deliver the appropriate message to the right customer at the right moment, but in order to achieve so, you must first think about what…